Better Places = Better Businesses

How Would Your Business Benefit from a Better Beaufort?

Creating great places has lots of benefits, but it is also one of the best ways to improve your business. The more people who walk past your business and stop to look at your amazing window display, the greater chance you have of making a sale. Attracting more “wallets past shop windows” can help increase your sales.

“The prosperity of your business is directly related to how many people are in your street. And that depends on ‘the vibe’ in the street or ‘sense of place’. Build the quality and diversity of the experience package on offer in your street and you will see the dividends in your till.”            

“Merchants often think the other business owners are their competition. But if every shop in your street went broke, and you were the last one standing, you would not be making more money. Your success is intimately tied to the success of every other business in the street. If all the merchants work together in creating a memorable experience for the visitors to your street, you all benefit.”

David Engwicht of Creative Communities

Great example of opening on to the street

Great example of opening on to the street

Slow the pedestrian flow past your shop by bringing wares outside to sell. It's more interesting for pedestrians and more floorspace for businesses

Slow the pedestrian flow past your shop by bringing wares outside to sell. It’s more interesting for pedestrians and more floorspace for businesses

The Opportunity

Attracting more people is the key to creating a great place and supporting local businesses. We need to attract more people to Beaufort Street, particularly on weekdays which are currently quiet times for the street. This can be achieved by creating a pedestrian-friendly street and places to sit and relax. Making the street more interesting and comfortable for people of all ages will help increase pedestrian numbers.

Local businesses have a better chance of making a sale with more pedestrians walking by their shop windows.

Studies of the results of improving the pedestrian environment in shopping areas have generally shown that lowering the speed of traffic passing through an area and providing amenities for pedestrians (wider sidewalks, landscaping, streetscape improvements) pays dividends in terms of retail patronage and sales. http://activelivingresearch.org/files/BusinessPerformanceWalkableShoppingAreas_Nov2013.pdf

Bring plants on to the street makes it much more pleasant and interesting for pedestrians

Bringing plants on to the street makes it much more pleasant and interesting for pedestrians

Some different can capture people's attention and attract people in to your business

Something different can capture people’s attention and attract people in to your business

The Threat

Online retail sales are growing around 15-20 times faster than traditional retail sales. The internet can offer cheaper prices and a bigger range than most retailers can provide.

Shopping centres are realising the threat posed by the internet and are looking to expand their centres and improve what they offer their customers. They are looking to improve the overall experience they offer their customers.

Town centres could be caught in the middle of this retail battle and therefore also need to improve the experience they provide for customers.

This is an excellent article on the decline and fall of Oxford Street in Sydney. In a nutshell, the street wasn’t a pleasant place for people and didn’t respond to new competition. Landlords also charged very high rents. Grab a drink, grab a comfy chair and spend 15 mins reading this. It’s a great lesson for Beaufort Street –

http://www.smh.com.au/interactive/2014/oxford-street/index_m.html

The Economic Benefits of Cycle-Friendly Streets

http://www.theguardian.com/sustainable-business/reasons-business-leaders-danish-style-cycling

Help Your Business by Joining the Beaufort Street Network

The Network is working to build stronger local businesses. Business members can:

  • Promote special events and promotions through the Network;
  • Experience the support and networking opportunities from other businesses on the strip;
  • Be part of the social networking of the group – i.e. the Beaufort Network Facebook page and Twitter account;
  • Feature (in rotation with other members) as a news item through the website or newsletter; and.
  • By your participation as a member you will be perceived as contributing and giving back to your local community.

Become a Business Member by following this link –

https://www.registernow.com.au/secure/Register.aspx?E=12430

 

“It is not the strongest of the species that survives, nor the most intelligent, but the ones most adaptable to change.”            Charles Darwin

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